“Gone are the days when airports relied on basic text-based signage written in the local language…”
Chloe Greebank, Editor of Regional Gateway, shares deep wayfinding expertise in the magazine's latest edition. Synect's wayfinding, AI, and multilingual solutions are featured in the article, with our COO and CFO, Assaf Margalit, weighing in on cutting-edge wayfinding tools that enhance the passenger experience with personalized journeys, real-time data, and multilingual support.
Key Wayfinding Insights
In the article, Assaf discusses some of the most significant trends in next-generation wayfinding. Regional Gateway highlighted three topics that are at the center of the conversation:
Real-time Content Updates: Smart, dynamic wayfinding signage can adjust directions based on flight data to streamline passenger flow and reduce congestion at key points. Languages can change based on incoming flights’ country of origin, helping international passengers across key touchpoints like CBP, bag recheck, security, and more.
Mobile Integrations: Mobile compatibility offers an added layer of personalization by adding location-based information to passengers’ personalized experiences. Using this data allows airports to promote the right content when and where needed — without overwhelming passengers.
Personalized Wayfinding: Synect’s ReverseAI is setting the standard. By leveraging AI to recognize passenger intent, our solution can deliver turn-by-turn directions to travelers in their preferred language. Personalized wayfinding makes navigation more helpful and intuitive, enhancing the passenger experience.
High-Priority Wayfinding Upgrades
Assaf describes five key areas to focus on during wayfinding upgrades:
Passenger Needs: As passengers move through different touchpoints, such as check-in and security, their wayfinding needs will change.
Stakeholder Inclusion: Airport teams and, for example, partners in concessions and car rentals, will be key collaborators when developing new wayfinding programs and signage.
Challenge Areas: Identifying common points of confusion and congestion is essential for improving passenger flow and will help set priority.
Glance-and-Go Efficiency: The longer passengers need to pause to find information, the more likely they'll cause foot traffic to slow behind them. Presenting information in ways that passengers can absorb quickly reduces airport congestion.
Accessibility: Passengers of all abilities will need to navigate the airport — wayfinding content must be inclusive to be effective.
Synect’s Smart Solutions
Our innovative approach to wayfinding is already making a difference with millions of passengers in airports across the country. Our Passenger360® solution supports airports' need for robust, flexible, scalable communication solutions from curbside to gates. ReadySeeGo® lets airports quickly and painlessly address issues in dynamic areas, such as security checkpoints. Next time you're in MCO, DFW, ABE, GEG, LAS, or any of our other clients’ airports, you can see our work first-hand!
Effective wayfinding is essential for enhancing passenger experiences and operational efficiency. To dive deeper into the topic, read Regional Gateway’s article, then get in touch with our team.
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