Did you see the Synect team at CES 2025? Whether you explored every booth, caught the highlights, or skipped the event entirely, we're here to catch you up on the biggest travel and tech announcements.
We were thrilled to showcase our award-winning collaboration with TSA at their booth. Our ReadySeeGo® solution was part of their display, and we got to answer questions from attendees and share in the excitement over this year's tech reveals. Below are some highlights from our three-day stay in Vegas, where Synect's Gina Marie Paquette, Montee Fiely, and Sydney Sheridan got to experience it all.
TSA Showcases New Shoe Scanners and Content
We had a front-row seat for one of the TSA’s latest security innovations: high-definition shoe scanners.
In response to passenger and airport feedback about security wait times, DHS and TSA have collaborated to develop a new shoe scanning prototype. It promises considerable time savings and lets passengers keep their shoes on by scanning footwear in two seconds with a five-second image processing time. As development continues, DHS plans to automate image reviews, ensuring that TSA agents only need to spend time reviewing irregularities —like a hidden plastic knife.
Plans to integrate this tech into passenger screening systems are already underway! According to the DHS, we may see these shoe scanners in select airports as soon as 2027.
Additionally, our ReadySeeGo display showed new educational and entertaining content to help passengers prepare for screening. The ReadySeeGo program for Better, Faster Security Checkpoints is all about improving throughput and efficiency while boosting passenger experience and decreasing perceived wait times. Check out this content featuring a TSA perennial favorite—canines!
Delta Keynote Previews Passenger Experience Enhancements
Delta’s keynote dominated the show and CES' opening-day headlines. They celebrated their centennial anniversary with an electric keynote at the Las Vegas Sphere – a first for CES.
Immersive experiences were all the rage this year, and Delta’s keynote was no exception. Thanks to the Sphere’s impressive sensory technology, attendees got to fly away during the presentation. After taking them from observation decks to the cockpit, the presentation concluded with a surprise performance by Lenny Kravitz and an indoor fireworks show to celebrate Delta’s 100th anniversary.
On the tech front, Delta revealed their AI-powered Concierge tool, designed to deliver a seamless pre-flight experience for their passengers. We are big believers in the power of AI to enhance passenger experience, connect travel brands, and support their customers. Their in-app experience will offer hyper-personalized messaging with reminders of passport and visa expirations, weather-based packing recommendations, and wayfinding assistance.
We are also big believers in passengers’ massive appetite for content. Delta is satisfying that hunger by introducing a new partnership with YouTube that will deliver ad-free in-flight entertainment for every passenger. Even better, passengers will be able to watch their favorites on new 4K HD OLED displays in each seatback.
But the benefits don’t end with the flight.
New partnerships with Uber and Joby will offer Delta passengers AI-ordered rides and flights, respectively. Delta also announced an expanded partnership with Airbus that will focus on sustainability.
Following their keynote, Delta teased a new prototype: a sleek carry-on made of aluminum recycled from a Boeing 747. From the news we received, we’re expecting to see several colorways announced as these carry-ons get closer to production. If you’re like us, you’re wondering where to get one — but we’re waiting for more details.
Travel Transformers
We expect security lines to look much different in the next few years! Some exciting reveals from CES promise to make passengers' experiences more painless than ever.
Pack and Ride: Aotos’ rideable, motorized luggage will help you zip through the airport at 6.2 mph – and still fits in an overhead bin.
Smart Glasses Galore: Wearable tech enthusiasts are spoiled for choice, with new models announced by Halliday, Even Realities, and XReal. No need to worry about checking your phone for flight info if it’s projected onto your glasses’ lens!
Packed for Professionals: Business travelers may carry a little more luggage thanks to Base Case’s portable workstation.
Self-Soothing Travel Tech: You may see nervous fliers of all ages toting a Moonbuddy, the newest stress-relieving companion designed to help people remember to breathe deeply.
New Displays Deliver Exciting Upgrades
As display technology advances, consumer expectations continue to rise. Immersive displays, vibrant colors, high contrast, and ultra-HD (or higher) resolution are in high demand, as consumers invest over $1,000 per year on smart devices.
Airports can expect passengers to scrutinize on-premise displays as critically as their home screens. Passengers will be viewing content more critically, making considerations like visual acuity, resolution, and pixel-perfect content even more important.
We loved seeing Oshkosh’s Airport of the Future display, which included a massive LED wall that would have impressed even the most discerning tech enthusiast.
At Synect, we help airports stay ahead of rising standards by ensuring that displays and content work together perfectly. While standard definition or stretched content may have skated past passengers' perception in the past, contemporary traveler's expectations are heightened based on advancing consumer tech.
Some of the consumer and commercial display manufacturing giants are facing the challenge head on.
LG’s G5, C5, and M5 OLED TVs each feature advanced AI-driven picture and audio enhancements, an AI Chatbot and Search function, and a peak brightness of 1,800 nits. While LG has a history of leveraging its consumer technologies for commercial applications, no official information has been released for these specific models. We'd love to see these displays follow the example set by LG’s Wallpaper in 2017, which hit the commercial market only two months after their CES.
Samsung’s Odyssey G6 OLED monitor delivers a 360Hz refresh rate and enhanced brightness, with the new Frame Pro elevated digital art with richer blacks and sharper details.
As we look forward to 2025, we hope to see some these advancements to move from the consumer sphere to the commercial market. We're always excited to see the diffusion of innovation and love seeing bold new ways to display content!
What Did You See at CES?
Did we miss a reveal that caught your eye? We’d love to hear about it! Contact us today.
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