This year at FTE Global, Synect is taking a bold new approach. We've assembled an expert panel to help airport decision-makers and influencers adopt a new way of thinking about visual communication and airport experiences.
This session is a must-see for anyone interested in upgrading their airport digital signage. Mark your calendar for our must-see panel: Upgrading from Traditional FIDS and Legacy Digital Signage? Why Content Strategy is Vital when It's Time to Invest in a Digital Ecosystem. It will feature an a-list of industry leaders and influencers:
Royce Holden, Cybersecurity Lead/CISO at Mead & Hunt (Moderator)
Mike Youngs, VP of Information Technology at Dallas-Fort Worth International Airport
Faith Varwig, Principal at Faith Group
Yahav Ran, CEO of Synect
Rob Bischoff, Global Digital Experience Design Leader at Gensler
Austin Gould, President of Gould Strategic Solution
These industry leaders will share insights, successes, and lessons learned to demonstrate why a content-first strategy is essential for elevating passenger experiences and optimizing airport operations. The goal is to help airport decision-makers and partners by changing how they approach airport digital signage and visual communication.
Why a Content-First Strategy is Essential
Too often, airport architects, designers, and consultants begin with technology—screen sizes, data, CMS features, and even cable lengths. While these decisions are important, Synect recommends a different first step: focusing on the passenger experience.
By starting with the experience an airport aims to deliver, airports can better define the content that will create that experience. They can also establish next-generation capabilities that deliver that experience and enhance operations, all before making technology choices.
The panel will highlight this approach and include topics like:
The Importance of a Content-First Strategy
Learn how content strategy leads to enhanced passenger engagement and better airports. Hear why content should be the guiding principle for all decisions related to a visual communication program, from hardware to software.
The Role of System and Infrastructure
See how to build systems that deliver engaging, attention-capturing content with effective, meaningful results.
Consequences of Delaying Content Discussions
Learn about the risks of postponing content strategy, like wasteful hardware spending and limited system capabilities.
Benefits of Prioritizing Content Strategy
Hear how content planning can optimize hardware and software decisions, achieve cost savings, and maximize return on investment (ROI).
Elevating airport passenger experience and additional topics will be discussed, and Q&A will be open for attendees. Mark your calendars for this must-see event!
Date: Wednesday, October 30th
Time: 9:30 – 10:30 AM
Location: FTE Global, 2024, Long Beach, CA
Register for FTE using our exclusive discount code SYNECTLA24100 and join the movement to make content the center of digital ecosystems.
Visit Us at Booth B25!
We'll also be exhibiting at booth B25, where you can learn about our solutions, see how Synect sets new visual communication standards, and enjoy some fun giveaways.
Let's Talk Airport Content Strategy
At Synect, we believe content is more than just information—it's the heart of the airport experience. We want to empower airports to become top-tier destinations where passengers feel informed, connected, and delighted.
Please stop by our booth, meet our team, and learn how a content-first approach can transform your airport. For more insights, request a meeting to discuss content-first strategy and reimagine airport signage and visual communication.
See you at FTE! Let's shape the future of airport experiences together.
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