Allentown, Pa., (August 2, 2023) Lehigh Valley International Airport (ABE) and Synect collaborated to provide passengers with a smoother, more efficient  experience at ABE’s new TSA Security Checkpoint, which was unveiled on Friday, July 28, 2023. The initiative is part of ABE’s $35-million infrastructure investment, including the construction of the new TSA Checkpoint and Terminal Connector.

The Lehigh-Northampton Airport Authority partnered with Synect to offer passengers a better, faster and friendlier security checkpoint experience. The airport’s upgraded checkpoint features seven ReadySeeGo® Digital Communication Totems, a 23.81-foot-wide by x 5.6-foot-high seamless LED video wall with an active display area of approximately 133 square feet and a security screening content program.

The content strategy delivers a faster and friendlier checkpoint experience based on the following principles:

• Information: Clear directions, queue guidance and real-time TSA estimated wait times decrease anxiety and perceived wait times, resulting in a more enjoyable passenger experience.

• Education: Friendly visual cues help passengers divest, remind them to have travel documents ready and highlight prohibited items and other compliance-related tips. The content reduces processing time by helping passengers show up prepared for screening. It also reduces the need for repeated instructions from security personnel.

• Engagement: Eye-catching animations capture passengers’ attention, occupy their time and increase engagement with information and fun visuals.

• Automation: Information is automatically relayed to passengers, improving efficiency, which also helps Transportation Security Officers (TSOs) maintain order and focus in the checkpoint area, leading to more effective screening.

Synect worked with the Lehigh-Northampton Airport Authority to develop custom content for ABE and integrate the solution with airport systems and operations to ensure a seamless experience. This new program will streamline the security checkpoint process and align it with ABE’s brand, known for its friendliness, amenities, accessibility and inclusivity. Local management of the system allows TSOs to easily modify states if needed, such as activating emergency messaging.

“ABE strives to offer an unmatched experience for passengers as they travel through our terminal complex to board their flights,” said Thomas R. Stoudt, Executive Director, Lehigh-Northampton Airport Authority. “Throughout our collaboration with Synect, they have been focused on enhancing the customer experience to ensure our new security checkpoint truly embodies the ABE advantage of comfort and convenience.”