By Alison Weber and Alexa Ponce
Last month, the press reported on the new, 700-screen video walls being developed at Orlando International Airport. The sophisticated content strategy for the airport includes live airport data like wait-times through security, destination time and weather, Flight information Display (FIDS) data, and more.
Along with essential travel information, the video walls can show content that entertains and informs—like interactive games, promotions, and other creative pieces. A beautiful example of such “infotainment” is the Welcome to Orlando animation, which was recently featured on the airport’s Facebook page.
Philosophers can debate whether it's the journey or the destination that matters more, but savvy travelers know it’s all part of the experience. And savvy airports are finding ways to make sure that the traveler’s journey is part of their destination experience by embracing local culture and attractions inside the airport environment. Orlando International Airport strives to value and delight its customers through an airport-wide focus and design concept known as The Orlando Experience®. In collaboration with the Greater Orlando Aviation Authority, Synect designed the Welcome to Orlando content to provide that experience to the millions of travelers that pass through MCO each year. The video wall animation at MCO embraces the ethos of Orlando, celebrating its variety of attractions and landmarks with original illustrations and animations.
There are six designs that showcase Central Florida, such as the Space Coast, Sports Teams, the Tourist district, Lake Eola, and more. Each design was custom-created to demonstrate that Orlando has so much more than the amusement parks; it’s a vibrant destination where communities live, play, and connect. The panels were designed as elements that can stitch together to create a panoramic video over 200 feet long.
Select scenes from the experience are below.
East Coast (Cocoa Beach, Cocoa Beach Pier & NASA/cruises)
Sports (Orlando Magic Stadium, golfing, Orlando soccer)
Tourism (Orlando Eye, the parks, SeaWorld, I-Drive)
Springs ( Manatees/ scuba diving)
Downtown Orlando (Lake Eola, swans)
West Coast ( St. Pete/Clear Water Beach, Tampa Pirate Ship)
Small vignettes and playful animations add to the fun. Manatees swimming, the SLS rocket launching, and other delightful scenes all keep passengers entertained while giving a sense of the constant action and myriad attractions Orlando has to offer. This unique piece works within the digital signage content strategy to improve the passenger experience by entertaining and delighting passengers, which decreases their perceived wait-time and helps alleviate passenger anxiety. By filling the airport video walls with such vibrant and engaging media, MCO has given passengers one more way to enjoy The Orlando Experience®.